Core Brands, known for pioneering innovative products within the audio market from such high end brands as Niles, SpeakerCraft Furman, and Panamax, asked us to introduce its first consumer electronics brand, Korus. To rave reviews, we have introduced a range of Korus products within the premium, portable, and mobile wireless audio channels.
We were the agency of record for DUX North America for many years, handling marketing, advertising, public relations, social media, and reputation management. We moved DUX from a therapeutic, ergonomic brand to a luxury brand known for hand craftsmanship and fine materials.
Through creation of a strong PR program, we helped Loudmouth grow awareness of its clothing and accessories brand from a focus on golf clothes to a “full service” retail line focused on casual and athletic clothes.
We provided marketing, advertising, design, website services, and public relations to Rudolph and Sletten General and Engineering Contractors, one of the largest builders on the West Coast and an independent subsidiary of Tutor Perini. We moved Rudolph and Sletten’s positioning from that of a family owned company to that of a technology-oriented, highly skilled and experienced best-of-breed builder.
We provide website services, marketing, advertising and social media for Integrated Communication Systems (ICS), one of the leading Audio Video integrators and Fire Alarm system contractors on the West Coast. Renowned for its experienced and knowledgeable staff members, we have positioned ICS as both a skilled technology channel player within the AV field and a “people-oriented, service-oriented” company that works primarily with the Fortune 500.
We have provided marketing, design, advertising and PR services for Rocca Family Vineyards, an award winning boutique wine maker of premium quality in the Napa Valley. Rocca Family Vineyards is renowned for its Cabernets, Merlots, Syrah, and Bad Boy Blends. We managed PR for a page-turning event when Rocca wine was taken with a group of 12 other Cabernets to show in France's 12 Best Cabernets from California and came in #1 in France. (Those same 12 Cabs had another blind tasting competition in SF to see how they would rank by American consumers. Rocca came in #1 again!)
We provided PR services for ArthroCare Corporation (recently acquired by Smith & Nephew), one of the leading medical device companies in the U.S. We worked with ArthroCare SPINE, to promote FDA approval of its innovative IDS bone cement delivery system for vertebroplasty. We also accelerated recruitment for clinical trials, including a national DISC nucleoplasty study.
We created the branding and logo mark for AskArt.com, an online data base of over 270,000 artists. We also provided advertising for the site, as well as public relations services for AskArt’s reports to art investors, including the American Artists Auction Reports.
Auerbach Pollock Friedlander
We created the website for Auerbach Pollock Friedlander, one of the world’s leading theater and entertainment consultants. We also designed their brand, and provided ads and designs for various marketing campaigns. Our public relations services for them have included promoting their work for some of the country’s leading theaters, including the San Francisco Opera, Santa Fe Opera, Hayden Planetarium, and Carnegie Hall.
What’s in a name? And how should it be visually expressed? We conducted a branding workshop for BNB Builders, one of the largest construction firms on the West Coast, to analyze their brand platform and visual logo. The intellectual and emotional constructs behind the brand and those of its competitors were discovered.
Carver + Schicketanz
We developed branding, public relations, and marketing programs for Carver + Schicketanz, known for sustainable design, innovative architecture and interior design in Carmel, Big Sur, and the Bay Area. We helped them raise their profile for the resort and destination market and our public relations programs brought recognition in leading publications, including the New York Times and Wall Street Journal.
We designed the brand for the College of Marin and helped set up its marketing department, supplying graphics standards manuals and design templates for ads and brochures. Our programs gave the College a distinctive logo and helped move its marketing into more professional status.
Network for A Healthy California
Network for A Healthy California (California 5-A-Day Campaign) asked us to design a series of brochures for their Champions for Change campaign, which promotes healthy eating, exercise, and other constructive health habits. The brochures helped various social service agencies communicate these important health lessons to customers.
NorCAL NECA (National Electrical Contractors Association) and IBEW Local 617 asked us to help promote NECA-IBEW projects within Central California. We hosted a series of lunches with educational, governmental, and commercial prospects in Central California, promoting the NECA-IBEW connection through sustainable energy and other areas. Hundreds of prospects attended the lunches, and many projects were discovered.
CW Driver, one of the largest general contractors on the West Coast, asked us to promote their new regional office in Northern California. Our PR campaign helped establish them as a leading contractor in the region, with numerous articles published about their management and their projects in the Silicon Valley Business Journal, Daily Pacific Builder, San Francisco Business Times, and other publications. We also arranged a profile interview in Engineering News Record (ENR) California with their CEO.
Now in its third century in business, Decker Electric is one of the leading electrical construction firms in San Francisco. We updated their brand identity and created a brochure system, ads, and other marketing materials for them. The materials told their unique story and gave them a more professional face within the competitive Bay Area marketplace, helping them to secure a place near the top of the electrical contracting ladder.
The Executive Council of Homeowners, which has thousands of homeowner association members on the West Coast, asked us to develop a new brand identity, a new brochure, and updated marketing materials. In order to move them in the right direction with marketing materials, we conducted a perception study of hundreds of current, past, and potential members and submitted marketing recommendations that were adopted by the Board and assisted with future growth.
The Marin Symphony asked Hill Zoog to promote a benefit concert featuring Bob Weir, co-founder of the Grateful Dead. The “First Fusion” performance, orchestrated by Weir and Stanford University’s Dr. Giancarlo Aquilanti, featured over 50 musicians interpreting Grateful Dead music. We rapidly sold out the concert through the use of eblasts and social media, including Twitter and Facebook, raising over $100,000 for the Marin Symphony.
We created branding, marketing materials, and public relations for the Global Aids Interfaith Alliance, founded by famed neurosurgeon Dr. Charles Wilson and prominent Episcopalian minister the Rev. Bill Rankin to help stop the spread of Aids in Malawi. Our programs and materials were instrumental in helping the organization attract major donors, including Dame Elizabeth Taylor and other Hollywood notables to assist those suffering in Malawi.
Glass Architects, one of the leading architectural firms in Northern California, asked Hill Zoog to create a new brand that would reflect their goals and brand attributes. The brand is both unique and contemporary, reflecting construction and building materials, as well as design and spatial constructs.
Gordon Huether, one of the most prominent glass designers in the U.S., asked Hill Zoog to help transition his company, Architectural Glass Designs, to Gordon Huether Artist. We designed a new brand for Gordon Huether Artist and implemented a strong PR program that promoted his work to private donors and public art enthusiasts.
JE Dunn, one of the largest building contractors in the U.S., asked us to assist them in opening their West Coast offices in California and Arizona. We initiated a public relations and marketing program to raise their profile on the West Coast, including a series of ads and eblasts, along with news releases publicizing their projects.
Joint Electrical Industry Fund
We promote the Joint Electrical Industry Fund, which includes members of The Santa Clara Valley Chapter of the National Electrical Contractors Association (SCVNECA), working together with the International Brotherhood of Electrical Workers (IBEW) Local 332, San Jose. We designed their brand and advertising, and also write and publish a regular newsletter on their behalf about the electrical construction industry in Silicon Valley, The Wire.
We promote MDE Electric, known for its expertise in building electrical infrastructure for multi-family housing throughout California. We have designed their brand, website, and newsletter, and have also conducted numerous perception studies with their clients. We handled the marketing for their expansion to San Francisco as MDE North, and also created a logo and marketing materials for their parent company, the Castine Group.
Hill Zoog is a full service marketing and public relations agency that specializes in strategic communications for business and technology clients. We are driven to tell your story through strategic positioning and creative excellence.