Jody is passionate about strategic communications. She brings to her clients more than 20 years of traditional marketing and public relations theory blended with leading-edge techniques for creating high-visibility in broadcast, digital and print media, social media and circles of industry influence to propel companies and products into local and national spotlights.
As an Alexander Communications (acquired by Ogilvy) account director, Jody led one of the firm’s largest account teams, managing what became known as the agency’s renowned eCommerce communications group. Under her direction, this stellar Internet and eCommerce communications team developed public relations programs for Hewlett-Packard (HP), Novell, InterTrust, NetGravity (now DoubleClick), Calico Software, NetBot, and others.
She also directed world-class campaigns, including a Digital Internet Imaging campaign for HP culminating in a New York City event attended by hundreds of journalists, analysts, and customers, to name one example. Other campaign examples include:
• a Washington, D.C. technology laboratory dedication for Novell that received high-profile federal leadership recognition
• a corporate positioning campaign for InterTrust that put the company on the global map as the digital media security middleware solution of choice for leading entertainment and technology customers
• a video game launch wherein the game premiered on major game magazine covers at launch while also being featured as a back drop during the concert tours of a famous rock band
• launch of a space exploration Nintendo product in conjunction with a free "Win A Trip to Space Camp" with the NASA Space Camp for Kids program, to name a few.
Jody is also a former vice president of corporate communications for the publicly-held broadband services company SoftNet Broadband Systems, Inc., with its subsidiaries, ISP Channel, Aerzone, and LaptopLane. During her tenure, the company raised in excess of $300 million in private placements, achieved a billion-dollar market cap, and secured partnership deals with PCCW, Cisco, Nokia, CMGI, and several national cable operators. Her public relations efforts also helped the company secure cable internet access deals with leading cable operators including Charter, Cablevision, Adelphia, Comcast, Cox, Mediacom, and Advance Communications.
In addition to driving positive media relations results, Jody has managed partner PR programs with an array of companies, including J.C. Penney, Microsoft, Delta Airlines, Sony, Paramount Pictures, Disney, Mattel, Sega, Nintendo of Japan, Cisco, HTC, Samsung, NBC, LG, Verizon and others.
Rounding out Jody’s professional experience is her educational, avocational and non-profit involvement. She has been a member of the National Investor Relations Institute (NIRI) and the Public Relations Society of America (PRSA). She is an avid participant in non-profit “for cause” work, globally and locally. She has an B.A. degree is in mass media with an emphasis on public relations from California State University, Northridge, where she also studied classical vocal music.